Job Description

Role & responsibilities Demonstrates intimate-level abilities and/or a proven record of success managing efforts with identifying and addressing client needs: Utilizing previous experience in CDPs (Customer data platforms) such as Adobe Experience Platform (RTCDP) or similar products; Having an enhanced understanding of customer profile segmentation and experience in 360 degree view of customers in CDP for further analytical processing and decision making; Showcasing proven track record of managing successful CDP implementation/management and delivering capabilities that drive business growth; Demonstrating work experience in data architecture and data modeling; preferably with experience working in CDP, CRM, paid media, social, and offline data; Ensuring an enhanced understanding of data-driven marketing, analytics and relevance / usage of real-time event data and associated attributes; Setting strategic direction and driving execution through collaboration with a cross-functional team; Demonstrating familiarity with CRM and Marketing Automation platforms (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud, etc.); Having extensive hands on expertise in implementing/administering Adobe Experience Cloud Products and marketing automation platforms and technologies; Ensuring an enhanced understanding of identity resolution components and the enabling technology i.e. profile merge rules, identity graph, identity service provider, etc.; Working with audience-based digital marketing strategy either at an agency or brand; Driving project management through a full lifecycle, including the ability to prioritize, sequence, execute and deliver projects on time and on budget; Translating business requirements and objectives into segmentation strategies and audience building logic; Owning Adobe AEP and driving proactive platform ownership that is directly aligned to the day-to-day delivery of marketing tactics, and closely connected to the other digital marketing teams to develop capabilities and manage technology roadmap; Having oversight of the CDP technology solution (e.g. oversee steady state support teams, interact with business owner, plan for break / fix and other enhancements / maintenance); Driving how customer and prospect information is unified across sales, marketing and service channels; Collaborating with Insights team to refine and optimize measurement process; Implementing and refining Adobe Products and marketing automation system; Collaborating with Marketing leadership to evolve the use of data within the marketing function allowing us to stay ahead, responding to clients in real-time, and limiting redundancy.