Website Development & SEO

Role & responsibilities

Website Design & Development

• Develop responsive, user-friendly websites for the company and its clients using WordPress, Elementor, Webflow, Wix or similar CMS platforms.
• Customize website themes and layouts to match brand identity and client requirements.
• Integrate necessary functionalities such as contact forms, live chat, payment gateways, appointment schedulers, and analytics tools.
• Ensure websites are mobile-optimized and follow UI/UX best practices.
• Implement security measures, backups, and performance optimization (e.g., caching, CDN).

SEO & Digital Presence Management

• Implement on-page SEO best practices, including keyword optimization, meta tags, schema markup, and site structure.
• Plan and execute off-page SEO strategies, including link building and directory submissions.
• Optimize site performance for Core Web Vitals and search engine rankings.
• Monitor website analytics using Google Analytics, Google Search Console, and similar tools.

Content Management & Updates

• Post or update contents provided by the marketing team to publish regular updates to company and client websites news, product updates, blogs, landing pages, and marketing campaigns.
• Coordinate with the marketing team for content strategy and visual design assets.
• Maintain a content calendar for regular updates to keep websites fresh and engaging.

Collaboration & Project Management

• Work closely with the marketing, sales, and customer success teams to align website features with business goals.
• Liaise with clients to gather requirements and deliver websites matching their branding and functional needs.
• Manage multiple website projects simultaneously, meeting agreed timelines.

Required Skills & Qualifications

• Proven experience in website design and development (portfolio required).
• Strong knowledge of WordPress (themes, plugins, customizations), Elementor and familiarity with other CMS platforms like Webflow, Squarespace, or Wix.
• Basic understanding of HTML, CSS, JavaScript, and PHP for customizations.
• Experience with SEO tools (SEMrush, Ahrefs, Yoast, Rank Math).
• Understanding of UI/UX principles and responsive design.
• Ability to integrate third-party APIs and tools.
• Strong problem-solving skills and attention to detail.

Preferred Qualifications

• Experience in creating websites for logistics, trucking, or SaaS product companies.
• Knowledge of Google Ads, social media integration, and email marketing platforms.
• Familiarity with CRM integration (HubSpot, Zoho, Salesforce).
• Basic graphic design skills (Canva, Photoshop, Figma).

Key Performance Indicators (KPIs)

• Website delivery within deadlines.
• SEO ranking improvements (keywords, traffic, conversions).
• Website uptime and performance scores.
• Customer satisfaction ratings for delivered websites.

Compensation & Benefits

• Competitive salary based on experience.
• Flexible working arrangements.
• Opportunity to work on international projects in the USA trucking industry.