Website Content Specialist

Role Overview: You will be part of a dynamic Global Marketing team at ResMed that values collaboration, innovation, and continuous learning. The team focuses on delivering seamless and engaging digital experiences to drive ResMed's brand forward. Key Responsibilities: - Manage and update content across multiple digital platforms to ensure current, accurate, and engaging information - Utilize content management systems (CMS) like WordPress and HubSpot to efficiently organize, schedule, and publish web content - Collaborate with marketing and creative teams to copy edit and proofread content, maintaining brand tone and clarity - Identify and implement opportunities to optimize landing pages for improved performance, user engagement, and conversion rates - Apply SEO best practices to enhance search visibility, organic traffic, and ensure content meets accessibility standards and brand guidelines - Plan and execute A/B and multivariate testing to analyze content effectiveness and user behavior for improving digital strategies - Monitor website analytics and user feedback to continuously optimize content and enhance user experience - Coordinate with developers and UX teams to ensure seamless integration of content with site design and functionality - Assist in managing digital asset libraries and ensure content consistency across all digital touchpoints - Stay updated on the latest trends in digital content management, SEO, accessibility, and user experience to recommend improvements Qualification Required: - Minimum of 5 years of experience in web content production and management for digital platforms - Proficiency in WordPress CMS, HubSpot CMS, or other enterprise content management systems - Strong expertise in web content editing, proofreading, and quality control - Familiarity with Adobe Creative Suite for image editing and optimization for web placement - Experience with CRM platforms like Salesforce.com is a plus - Excellent communication and interpersonal skills for effective collaboration with cross-functional teams - Foundational understanding of marketing user experience principles and how content influences engagement and conversion Additional Details: Joining ResMed means more than just a job it's about being part of a supportive, inspiring, and challenging career where excellence is encouraged. The company focuses on creating a diverse and inclusive culture that values individual expression and thrives on innovative ideas. If you are looking for a workplace that fosters personal and professional growth, apply now to join the team!,