Job
Description
We're looking for a Web Analytics Implementation Developer who can bring precision and scalability to our digital data collection efforts. You'll play a key role in deploying and maintaining robust tagging solutions using Adobe Launch and Google Tag Manager (GTM) , ensuring every data point tells a clear and accurate story. In this role, you'll drive impact by: Building scalable analytics implementations using Adobe Launch , ensuring every key digital interaction is measured accurately and efficiently. Empowering marketers and analysts with clean, actionable data by deploying and managing third-party pixels and scripts via Adobe Launch and GTM . Troubleshooting and resolving data gaps with tools like Chrome DevTools, Charles Proxy, Omnibug and Adobe Debugger ensuring insights aren't lost due to broken tags or misfires. Support the Digital Implementation Manager with optimizing site performance and tag execution to support fast-loading, privacy-compliant digital experiences. Staying ahead of industry shifts in tag management, browser behavior, and privacy regulations (GDPR, CCPA) and applying them to keep our data strategy future-proof. (Optional) Providing support with configuring Adobe Target for A/B testing and personalization scenarios, as and when required. What You Bring: 2+ years of hands-on experience implementing and maintaining web analytics using Adobe Launch and Adobe Analytics . Proficiency with GTM and Google Analytics (GA4) . Strong JavaScript skills, with working knowledge of jQuery, HTML, and CSS for tag execution and debugging. Experience building and managing data layers and working with JSON structures . Confidence in using debugging tools like Charles Proxy, Chrome DevTools, Omnibug, Adobe Debugger , etc. A problem-solver mindset, with the ability to troubleshoot data issues and optimize implementations. (Preferred) Familiarity with Adobe Target for running A/B tests or setting up personalized experiences. (Preferred) Awareness of privacy frameworks such as GDPR and CCPA , and how they influence tagging strategies. Preferred Tools & Technologies: Adobe Experience Platform (AEP), Adobe Launch, Adobe SDK, Adobe Analytics Google Tag Manager (GTM), Google Analytics (GA4) JavaScript, jQuery, HTML, CSS Browser Debugging Tools (Charles Proxy, Omnibug, Adobe Debugger, Chrome DevTools) Adobe Target (Optional but Preferred)
