VP Strategy & New Initiatives

Hiring:

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About the Role:

Hoora is seeking an AVP D2C to lead the end-to-end strategy, growth, and operations of our Direct-to-Consumer vertical. This role carries full P&L ownership and is responsible for scaling GMV, AOV, customer retention, and operational efficiency across our e-commerce channels.

Key Responsibilities:

Own the P&L for the D2C vertical and drive revenue, profitability, GMV, and AOV growth

Build and execute channel strategies across website, app, and marketplaces

Oversee performance marketing, CRM, and CAC/ROAS optimisation

Lead e-commerce operations including catalogue, inventory, warehousing, and last-mile delivery

Collaborate with Product/Tech to improve platform performance and user experience

Build systems and SOPs for scale; lead a high-performing cross-functional team

Ideal Candidate:

8+ years in business leadership with at least 3 years owning P&L/revenue in a D2C/E-commerce setup

Strong experience in scaling D2C businesses (MRR 2Cr+/month preferred)

Proven exposure to digital merchandising, supply chain, and e-commerce operations

Prior leadership experience in top D2C or marketplace brands (e.g., Mamaearth, Lenskart, Myntra, etc.) highly preferred

Strong analytical, operational, and unit economics understanding