VP - Private Label

• Full ownership to build and scale consumer food brands from scratch
• Full autonomy to build, scale, and lead Private label brands end-to-end

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  12+ years of experience in FMCG, preferably food categories like staples, snacks, beverages, or ready-to-eat
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  Proven track record of building a consumer brand or private label from 0?1, scaling it to at least ?25-50 Cr+ in annual revenue
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  Demonstrated full P&L ownership, responsible for revenue, margins, and profitability over multiple years
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  Strong consumer-first, with experience building products based on deep consumer insights rather than trade push
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  Mass-market focus: Built products for urban middle-income Indian households, not just premium/luxury segments
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  Solid exposure to private label development, including product design, packaging, sourcing, pricing, and go-to-market
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  Hands-on experience in product development, sourcing, and supply chain coordination
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  Understand retailer eco-system and comfortable driving sales across channels such as general trade (kiranas), modern trade, e-commerce, and quick commerce
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  Technology-savvy: Experienced in using data, analytics, and digital platforms for growth, feedback loops, and decision-making
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  Start-up mindset: Comfortable with speed, ambiguity, lean teams, and direct execution without full-function support
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  Strong executive presence, able to lead teams, influence cross-functional stakeholders, and drive org-wide alignment

Strong Pluses:

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  Background in tech-first consumer or D2C FMCG companies
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  Player-coach style, who has personally executed brand building and sales, not just managed teams
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  Founder or early-stage builder experience in food/CPG
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  Experience working across both general trade and ecommerce channels

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  Full P&L ownership to build and scale India's next big consumer food brand
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  Founder-style autonomy with access to an established distribution and supply chain ecosystem
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  Opportunity to create lasting impact at scale in the food retail space
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  High visibility role working closely with the founding team and board
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  Competitive compensation with significant equity upside