VP Marketing - Advertising Industries

The Vice President of Marketing will be responsible for leading the strategic planning, execution, and performance optimization of integrated marketing campaigns across ATL (Above-the-Line), BTL (Below-the-Line), and Digital channels. This role necessitates a seasoned advertising professional with extensive agency experience and a track record of success in managing cross-functional marketing initiatives, brand strategy, and consumer engagement. The ideal candidate should possess a blend of creativity and data-driven decision-making skills, coupled with a knack for innovation and compelling brand storytelling. Key Responsibilities: ATL Marketing & Brand Strategy: - Develop and spearhead TV, print, radio, and outdoor campaigns with impactful brand messaging. - Manage media buying and planning across traditional channels to enhance reach and frequency. - Collaborate closely with creative teams/agencies for campaign ideation, production, and execution. BTL Activations & Engagement: - Design and execute experiential marketing, events, retail promotions, and grassroots activations. - Work in conjunction with sales and regional teams to customize BTL programs for diverse market segments. - Monitor ROI of offline activations through metrics such as lead generation, engagement, and sales uplift. Digital Marketing Leadership: - Oversee performance marketing, programmatic ads, social media strategy, SEO/SEM, content marketing, and influencer campaigns. - Drive data-driven initiatives to boost customer acquisition, retention, and funnel optimization. - Integrate CRM, analytics, and marketing automation tools to enhance campaign effectiveness. Agency & Partner Management: - Manage relationships with creative, media, digital, and activation agencies to ensure impactful delivery. - Negotiate budgets and contracts with media partners, vendors, and service providers. Budgeting & Performance Measurement: - Take ownership of the annual marketing budget; forecast spends and ensure cost-efficiency across channels. - Track KPIs and campaign effectiveness utilizing tools like Google Analytics, Power BI, and third-party research. This is a full-time, permanent position requiring a minimum of 10 years of experience in the advertising industry. The work location for this role is in-person at Bhubaneshwar, Orissa.,