Visiting Consultant -Referral Marketing

Job Title: Visiting Consultant Referral Marketing

Department: Marketing & Business Development

Location:

Reporting To: Head Marketing & Business Development

Job Summary:

visiting consultants

Key Responsibilities:

Strategic & Relationship Management

• Develop and implement marketing and engagement strategies to attract and retain visiting consultants across specialties.
• Build and maintain strong relationships with visiting consultants, ensuring they are well-supported in clinical and administrative processes.
• Act as a single point of contact for visiting consultants for operational coordination, feedback, and issue resolution.
• Facilitate seamless communication between consultants, hospital management, and operations teams.

Referral Network Development

• Identify and engage General Practitioners, clinics, and external specialists who can refer patients to visiting consultants.
• Promote the hospital's specialties and consultant services to local clinics and GPs through planned visits and interactions.
• Organize networking programs and CME events featuring visiting consultants to enhance visibility and referral generation.

Performance & Coordination

• Monitor referral inflow, patient conversion rates, and consultant utilization levels.
• Prepare monthly MIS reports and analytics on consultant-wise referrals and case mix.
• Coordinate with scheduling, OPD, diagnostic, and admission teams to ensure a smooth experience for referred patients.

Engagement & Branding

• Plan and execute engagement activities, workshops, and academic events to promote visiting consultants expertise.
• Ensure all marketing collaterals, consultant profiles, and promotional materials are regularly updated and distributed.

Market Intelligence

• Gather feedback from consultants and referring doctors to identify improvement areas.
• Track competitor activities and referral trends to refine strategies.

Qualifications & Experience:

• Graduate / Postgraduate in Marketing, Healthcare Management, or Business Administration.
• 58 years of experience in hospital marketing or referral management, with focus on visiting consultant or doctor relationship management.
• Experience in a multispeciality or tertiary care hospital preferred.

Skills & Competencies:

• Excellent communication and relationship-building skills.
• Strong coordination and stakeholder management abilities.
• Good understanding of hospital operations and referral dynamics.
• Data-driven mindset with ability to analyze referral trends.
• Proficiency in MS Office and CRM tools.
• Self-motivated, result-oriented, and willing to travel locally.

Key Performance Indicators (KPIs):

• Growth in referral volumes through visiting consultants.
• Consultant engagement and satisfaction scores.
• Increase in patient OPD / IPD footfall under visiting consultants.
• Frequency and quality of GP / consultant engagement programs.
• Resolution turnaround time for consultant feedback / operational issues.