Video Editor & Visual Designer

About Gutbasket Gutbasket is India's leading fermentation and gut health brand. We create probiotic drinks, fermentation kits, and educational content to make gut health easy, natural, and exciting. We are a growing D2C wellness brand and we are looking for a creative powerhouse who can turn ideas into scroll-stopping, conversion-driving ad creatives. Role Overview As our Performance Creative Designer, you will be responsible for producing high-quality video and graphic creatives that drive performance on Meta, Google, and other digital platforms. This is a hands-on creative role where you'll work with UGC footage, brand assets, and raw video to create engaging ad content. Key Responsibilities 1. Video Editing & Ad Creative Production - Edit engaging short-form videos for Meta ads and other social platforms. - Incorporate hooks, captions, and text overlays to maximize attention and conversions. - Work with UGC content, product shoots, and brand videos. 2. Graphic & Visual Design - Design static and animated ad creatives aligned with Gutbasket's brand style. - Select fonts, colors, and layouts to maintain consistency and aesthetic appeal. - Create thumbnails, packaging visuals, and other brand materials as needed. 3. Creative Strategy Collaboration - Work closely with the marketing team to develop ad concepts and storyboards. - Apply social media trends to creative execution while keeping them on-brand. - Optimize creatives based on performance feedback. What We're Looking For - 1-3 years of experience in video editing & graphic design, preferably in D2C/e-commerce. - Strong understanding of typography, color theory, and layout. - Proficiency in Premiere Pro/Final Cut/DaVinci Resolve and design tools like Photoshop, Illustrator, or Canva. - Experience creating ad creatives for Meta or other paid social platforms. - Ability to work in a fast-paced environment with quick turnaround times. Bonus Points If You Have - Skills in After Effects or motion graphics. - Experience with stop-motion, product animation, or cinemagraphs. - Knowledge of e-commerce creative testing and performance analytics.,