Unit Head - Sales And Marketing - Fortis La Femme, GK, New Delhi

Key Relationships : -

Facility director, Medical superintendent, Doctors, HR and Finance departments, Patients, External vendors

Main Objective of the Role:-

Overall accountability for sales of the hospital services in the respective region to increase the awareness of the 'Fortis' group by promoting the various services and packages offered by the hospital. Take part accountability for achievement of the monthly and annual revenue targets of the hospital.

Key Responsibilities

• Partner with the corporate sales & marketing leadership team to develop the sales strategy for the hospital in order to achieve the revenue targets

• Conceptualize new initiatives for increasing sales and top of mind recall amongst potential patients/customers and to leverage the Fortis Hospital Brand

• Identify new markets; new engagements, new specialties and ways to drive future business

• Identify key sources of business and translation/allocation of targets to the sources i.e. Doctor marketing, Corporate sales, Direct marketing (sales focus)

• Manage the profitability of the unit by ensuring marketing spends are commensurate with the turnover achieved

• Monitor the day-to-day operations of the sales team so that business and sales practices are conducted with great professionalism and integrity and comply with the Fortis' Code of Conduct, company policies and ethical standards, and local, regional and national law, regulations and guidelines

• Develop and manage the fiscal budget related to sales activities. Develop and execute plans within allocated budget. Ensure expenses remain within budgetary guidelines

• Gather market intelligence with respect to services offered and their pricing by competitor hospitals and apprise the management of the same in a timely manner. Propose appropriate corrective action as necessary

• Gather information related to sales best practices in the healthcare industry and incorporates into sales training strategies and programs at Fortis

• Implement and co-coordinate all marketing activities for the unit. Brief creative agencies regarding promotional and editorial materials. Provide inputs to corporate marketing team to further enhance the impact of marketing initiatives.

• Design and implement a sales training curriculum to support the strategy, including new hire training, product information, selling skills and other skill development programs, and compliance training related to promotional practices.

• Lead the Marketing efforts to Doctors (Doctor Marketing). Guide and direct team members on the right process to be followed for creating a doctors referral base. Define focus areas and ways to ensure greater conversion of doctors and enhanced referrals to Fortis

• Conceptualize and implement various direct sales initiatives to reach customers directly.

• Take active interest in the recruitment, performance management and training & development of all team members. Appraise employee performance and facilitate team engagement activities.

• Periodically analyzing MIS reports to draw inferences, trends and inputs to be used for marketing. Analyze advertising and marketing spends to ensure marketing budgets are utilized effectively