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City Corporation
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The Social Media Asst Manager is responsible For managing the malL

The Social Media Asst Manager is responsible For managing the malL

City Corporation

2 - 5 years

4 - 8 Lacs

pune

Posted:1 week ago| Platform:

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Skills Required

and support tenant promotions through engaging digital storytelling and performance analysis. the goal is to increase brand visibility drive footfall community engagement capcut social media management

Work Mode

Work from Office

Job Type

Full Time

Job Description

. Social Media Content & Calendar Management

Create and maintain a monthly content calendar aligned with marketing campaigns and events.
Develop engaging content (posts, reels, stories, videos, memes) tailored for Instagram, Facebook, YouTube, and other relevant platforms.
Coordinate with designers, photographers, and videographers for quality content production.

2. Community Management

Respond promptly to DMs, comments, and mentions in a consistent and brand-appropriate voice.
Monitor online conversations and engage with the audience regularly to build loyalty.
Address queries and complaints and escalate where necessary.

3. Influencer & Collaboration Management

Identify and onboard relevant local influencers and creators for campaigns.
Plan influencer visits, walkthroughs, contests, and content tie-ups.
Track influencer deliverables and performance.

4. Campaign Execution & Promotion

Support the execution of seasonal campaigns, event promotions, and tenant-focused content.
Run paid social media ads (Meta Ads) in collaboration with agencies or the digital team.
Track and optimize campaigns for reach, engagement, and conversion.

5. Analytics & Reporting

Monitor platform analytics to track performance (reach, engagement, follower growth, etc.).
Prepare monthly social media reports with insights and recommendations.
Identify trending formats, hashtags, and opportunities to keep content relevant.

6. Coordination with Tenants & Mall Events Team

Liaise with store managers to gather updates on offers, new launches, and events.
Promote tenant content through mall channels and encourage cross-tagging.

Role & responsibilities

Preferred candidate profile

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