The Social Media Asst Manager is responsible For managing the malL City Corporation

2.0 - 5.0 years

4 - 8 Lacs

pune

Work from Office

. Social Media Content & Calendar Management Create and maintain a monthly content calendar aligned with marketing campaigns and events. Develop engaging content (posts, reels, stories, videos, memes) tailored for Instagram, Facebook, YouTube, and other relevant platforms. Coordinate with designers, photographers, and videographers for quality content production. 2. Community Management Respond promptly to DMs, comments, and mentions in a consistent and brand-appropriate voice. Monitor online conversations and engage with the audience regularly to build loyalty. Address queries and complaints and escalate where necessary. 3. Influencer & Collaboration Management Identify and onboard relevant local influencers and creators for campaigns. Plan influencer visits, walkthroughs, contests, and content tie-ups. Track influencer deliverables and performance. 4. Campaign Execution & Promotion Support the execution of seasonal campaigns, event promotions, and tenant-focused content. Run paid social media ads (Meta Ads) in collaboration with agencies or the digital team. Track and optimize campaigns for reach, engagement, and conversion. 5. Analytics & Reporting Monitor platform analytics to track performance (reach, engagement, follower growth, etc.). Prepare monthly social media reports with insights and recommendations. Identify trending formats, hashtags, and opportunities to keep content relevant. 6. Coordination with Tenants & Mall Events Team Liaise with store managers to gather updates on offers, new launches, and events. Promote tenant content through mall channels and encourage cross-tagging. Role & responsibilities Preferred candidate profile

Posted 1 week ago

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