Social Media Manager

Role & responsibilities

• Develop and execute a monthly social media calendar across platforms like

  LinkedIn, Instagram, Facebook, and YouTube

  .
• Create, write, and curate engaging content that reflects the brands voice and appeals to both

  B2B (corporate)

  and

  D2C (gifting)

  audiences.
• Collaborate with the design and marketing teams to produce visually appealing creatives, reels, and videos.
  
• Manage day-to-day posting, monitoring, and engagement activities to grow brand visibility and community interaction.
  
• Plan and execute paid campaigns, influencer collaborations, and festive promotions.
  
• Track key performance metrics (engagement rate, reach, follower growth, lead generation) and provide monthly reports with insights and recommendations.
  
• Research social media trends, competitor strategies, and gifting industry developments to identify new opportunities for brand storytelling.
  
• Support campaign launches, product reveals, and festive gifting drives through creative and timely content delivery.

Preferred candidate profile

• Bachelors degree in Marketing, Mass Communication, Digital Media, or a related field.
  
• 1–3 years of experience in

  social media management

  , preferably in

  e-commerce

  ,

  corporate gifting

  , or

  lifestyle brands

  .
• Excellent written and verbal communication skills.
  
• Strong understanding of social media platforms, algorithms, and best practices.
  
• Creative mindset with the ability to conceptualize campaigns and trends.
  
• Proficiency in social media tools like Meta Business Suite, Canva, and scheduling or analytics tools (Buffer, Later, or Hootsuite).