Social Media Manager

Social Media Manager Aura Jewels (Mumbai)

Location: Mumbai (On-site)

Budget: Up to ?16 LPA

Experience: 48 years in Social Media & Brand Marketing (preferably from D2C / Beauty / Lifestyle brands)

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About Aura Jewels

Aura Jewels is a contemporary fine jewellery brand redefining elegance for the modern Indian woman. We combine timeless craftsmanship with modern aesthetics to create designs that are both luxurious and wearable.

We're now looking for a Social Media Manager who can elevate our digital voice, build community engagement, and create scroll-stopping content that embodies the Aura Jewels experience.

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Key Responsibilities

Develop and execute end-to-end social media strategy across Instagram, YouTube, Pinterest, and other relevant platforms.

Conceptualize and manage campaigns, collaborations, and influencer marketing aligned with brand objectives.

Drive organic growth, engagement, and follower acquisition through data-backed content planning.

Oversee content production from ideation to shoot planning, editing coordination, and final publishing.

Collaborate closely with design, brand, and performance teams to ensure consistent tone and storytelling.

Monitor and analyze social media insights, trends, and competitor activity to optimize performance.

Handle community management responding to DMs, comments, and maintaining positive brand engagement.

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Desired Profile

48 years of experience in social media, content strategy, or brand marketing.

Prior experience in D2C lifestyle, beauty, skincare, or premium fashion/jewellery brands (e.g., d'you, Inde Wild, Foxtale, Hyphen, Dot & Key, Minimalist, Plixlife, Zepto, Reserve Nooe, The Man Company, etc.).

Strong understanding of visual storytelling, influencer collaborations, and brand positioning.

Hands-on experience with Instagram Analytics, Meta Business Suite, Canva, or similar tools.

Excellent communication, creativity, and aesthetic sense.

A natural storyteller with a pulse on trends and luxury consumer behavior.

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Why Join Aura Jewels

Work with a creative and fast-growing team redefining the luxury jewellery space.

Freedom to experiment and shape the brand's digital personality.

Competitive compensation and growth-driven culture.