Territory Sales Officer

Sales Focus

• Achieving agreed market and segment share targets
• Achieving monthly, quarterly, yearly sales that are set in the beginning of the year
• Monitoring actual sales against expectations

Implementation of Trade Management plans

• Implementing market and outlet coverage plans
• Ensuring adherence to fixed call frequency for self and customer groups
• Ensuring availability and visibility as per norms for all SKUs
• Ensuring that the products have been launched in the market successfully
• Planning how to launch new SKUs in the same outlet

Implementation of category / brand input plans

• Implementation of trade and consumer schemes
• Communication and Reporting of Monthly and quarterly schemes for the products to the dealers
• Implementing all Branding elements at the appropriate place and time
• Quality execution of merchandising activity
• Evaluating pre/during and post sales feedback

Stock control

• Monitoring & ensuring the Stock at Distributor level for all SKU
• Monitoring and reporting any issues w.r.t customer and dealer of stock
• Coordinating with the ASE / ASM to ensure adequate stock availability

Competitor Analysis and Feedback

• Informing on competitive activities on timely basis and, implementing recommendations for countering competitor activities

Customer Focus

• Developing & maintaining superior trade relations with key trade members.
• Reviewing the products that sold well in the market in comparison to others, and sharing market feedback and customer feedback with the ASM
• Educating and training customer groups on selling techniques through live examples
• Regular checking of Distributors ROI

Others

Coordinating with the Depot, ASM, Distributor on day to day basis in terms of getting the right Product Mix, and ensuring dispatch of goods to respective towns/distributors