Territory Sales Incharge "bread divison"

Position Title: Territory Sales Incharge (TSI)
Department: Sales & Marketing
Business Segment: Bread & Bakery Products
Location: Bhubaneswar,
Reports To: Area Sales Manager (ASM)

Role Objective:

To drive bread sales in the assigned territory by ensuring effective distribution, retail coverage, and secondary sales growth. The TSI will manage distributor relationships, supervise Sales Representatives (SRs), and execute sales & market development activities in line with company objectives.

Key Responsibilities:

• Sales & Distribution Management
• Achieve monthly sales targets (Primary & Secondary) for bread products.
• Ensure 100% billing and placement of bread SKUs across assigned outlets/Distributors.
• Drive distribution expansion by adding new outlets/Distributors point and maintaining existing ones.
• Monitor stock movement, freshness, and market returns.
• Market Development
• Implement trade marketing & promotional activities for bread category.
• Ensure visibility and availability of bread products in General Trade, Modern Trade, and Institutions.
• Identify new business opportunities in schools, hospitals, hostels, canteens, and bakeries.
• Distributor & Team Handling
• Manage distributor operations including claims, inventory, and ROI.
• Supervise Sales Representatives (SRs) and ensure daily beat adherence.
• Train, motivate, and guide SRs to improve sales efficiency.
• Execution & Compliance
• Execute market plans, schemes, and launches as per company strategy.
• Ensure compliance with company policies, pricing, and trade terms.
• Regular reporting of sales, competition activity, and market feedback.

Key Performance Indicators (KPIs):

• Achievement of primary and secondary sales targets.
• Numeric & weighted distribution growth.
• Outlet productivity and market coverage.
• Freshness management and minimal market returns.
• Effective SR supervision and productivity.

Qualifications & Experience:

• Graduate in any discipline (MBA/PGDM preferred).
• 2–5 years of sales experience in FMCG (preferably Bread / Bakery / Perishable Food segment).
• Strong knowledge of distributor management and retail channel.
• Proficiency in MS Excel, reporting, and sales tracking tools.

Skills & Competencies:

• Strong sales acumen with result-oriented approach.
• Good communication & negotiation skills.
• Ability to lead and motivate a sales team.
• Market intelligence & competitor tracking.
• Willingness to travel extensively within territory.

Compensation & Benefits:

• Competitive salary with performance-linked incentives.
• Allowances as per company policy (Travel, DA, Mobile, etc.).
• Career growth opportunities within the Sales function.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Work Location: In person