Technology Manager - IT, Digital Mktg

5 - 10 years

13 - 18 Lacs

Posted:7 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Responsibilities & Key Deliverables

1. AgTech Management


  • Oversee the design, development, and deployment of Agri Tech solutions (e. g. , advance agriculture platform, IoT sensors, Web based/mobile agri-apps).

  • Collaborate with agronomists and field experts to translate real-world farming needs into scalable digital solutions.

  • Manage tech platforms for crop monitoring, soil analysis, yield prediction, and farm automation.

  • Stay updated with emerging AgTech trends and recommend innovations.

2. Digital Marketing Technology


  • Develop and implement digital marketing strategies using tools like Google Ads, Meta Ads, SEO/SEM, email marketing, and marketing automation.

  • Oversee website management, content strategy, and customer acquisition funnels.

  • Integrate CRM systems and use MarTech tools to optimize user experience and conversion.

  • Use analytics tools to assess campaign performance and recommend optimizations.

3. Data Analytics & Insights


  • Lead the development and implementation of data pipelines for collecting, cleaning, and analyzing agricultural and marketing data.

  • Design dashboards and reporting tools to support strategic decision-making across departments.

  • Apply data science techniques to identify trends, forecasts, and actionable insights.

  • Ensure data governance, privacy, and security compliance

Experience

5+ years of experience in a role involving tech development, data analytics, and digital marketing.

Industry Preferred

  • AgriTech industries

  • Manugacturing

  • Strat-ups

  • IT

Qualifications

  • Bachelor s / Master s degree Computer Science / Information Technology / Data Science.

  • Hands-on experience with AgTech tools (e. g. , GIS, drones, remote sensing), marketing platforms (Google Analytics, Meta, HubSpot), and data tools (SQL, Python, Power BI, Tableau).

  • Experience working in start-ups or agri-based enterprises


General Requirements

  • Strong project management and cross-functional leadership skills.

  • Understanding of rural/agricultural ecosystems is a plus.

  • AgTech innovation & implementation

  • Digital marketing strategy & Mar Tech stack management

  • Data analytics, visualization & data-driven decision making

  • Technical project management

  • Cloud platforms (AWS, Azure, GCP)

  • CRM & automation tools (Salesforce, HubSpot, Zoho)

  • Communication & stakeholder management

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