Technical Marketing Executive (Individual Contributor)

Job Title:

Location:

Experience:

Preferred Qualification:

About the Role:

Technical Marketing Executive

Key Responsibilities:

• Product Marketing:

   Understand and articulate the value proposition of our IT products and services through impactful messaging.

• Content Development:

   Write technical blogs, case studies, solution briefs, product datasheets, and client-facing presentations.

• Client Engagement:

   Participate in client meetings (as required) to present marketing insights, collect feedback, and build relationships.

• Market Research:

   Stay updated on industry trends, competitor strategies, and emerging tech to influence marketing strategies.

• Campaign Management:

   Coordinate with sales and leadership to align campaigns with business goals.

• Digital Presence:

   Assist with managing website content, LinkedIn posts, email campaigns, and online visibility.

• Strategic Planning:

   Willing to create a detailed marketing plan and provide periodic performance reporting.

• Ownership:

   Take complete responsibility for planning, execution, and achievement of marketing and content goals.

Key Requirements:

• Education:

   Degree in Engineering or Computer Science (must have a technical background)

• Experience:

   14 years of hands-on experience in IT product marketing or technical content creation

• Understanding:

   Must understand software marketing and the concept of development libraries

• Targeting:

   Clear understanding of target customer segments and how to reach them effectively

• Communication:

   Excellent written and verbal skills, with the ability to simplify complex concepts

• Content Writing:

   Ability to create SEO-friendly blogs, product write-ups, and client communication material

• Mindset:

   Self-driven, accountable, and proactive; able to work independently without daily handholding

• Tools Knowledge:

   Familiarity with content management systems, marketing automation tools, and basic design/editing software is a plus

Preferred Qualities:

• Certification in Marketing or Digital Marketing will be an added advantage
• Experience working in a B2B IT product or SaaS company
• Confidence in handling both technical details and creative communication
• Ability to think like a product owner and communicate like a storyteller

Work Model:

• Location:

   This is a full-time

  in-office role

  ; candidate must be comfortable working onsite daily

• Client Interaction:

   May require occasional travel to client locations for meetings and presentations