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Eurth Techtronics
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Tech Sales & Marketing Strategist - Electronics & IoT Services

Tech Sales & Marketing Strategist - Electronics & IoT Services

Eurth Techtronics

3 - 6 years

10 - 14 Lacs

Hyderabad

Posted:3 days ago| Platform:

Apply

Skills Required

RTOS Product engineering Linux RF Hardware design Product design PCB designing Automotive Embedded software

Work Mode

Work from Office

Job Type

Full Time

Job Description

we're seeking a Tech Sales & Marketing Strategist to lead high-impact outreach for our cutting-edge electronics, embedded, and IoT product development services.
This is a hybrid techno-commercial role that blends strategic B2B marketing, solution-oriented sales thinking, and the technical understanding needed to communicate complex ideas simply and effectively. you'll drive campaigns, create powerful positioning, and work with cross-functional teams to generate leads and shape client conversations from awareness to conversion.

Requirements

Key Responsibilities

Strategic Tech Marketing

Plan and execute marketing strategies aligned with business goals in embedded systems and electronics product engineering.

Craft brand messaging that resonates with startups, OEMs, and R&D teams in sectors like IoT, defence, robotics, and medtech.

Drive positioning and content narratives that explain complex technical offerings in a compelling, human-friendly way.

Own the execution of brand campaigns across LinkedIn, niche forums, email newsletters, industry portals, etc

Sales Enablement & GTM Planning

Work with founders, sales, and engineering teams to build GTM (go-to-market) plans for new service offerings and capabilities.

Create case studies, capability decks, whitepapers, and value proposition briefs tailored to verticals (eg, EVs, smart cities, automation).

Identify and maintain a map of competitors, clients, and trends to proactively shape offerings and messages.

Inbound & Outbound Campaigns

Create lead-gen email sequences, landing pages, and inbound funnels (LinkedIn, Webinars, ProductHunt-style showcases).

Use automation tools (HubSpot, Lemlist, Instantly.ai , etc) for outreach while keeping human-like storytelling intact.

Collaborate with inside sales and digital marketing team to A/B test messaging, creatives, and campaign strategies.

Analytics & Growth Strategy

Define marketing KPIs: leads generated, conversion ratios, CTR, engagement, CAC.

Track campaign performance and refine based on real-time insights.

Analyze industry demand trends to identify high-growth opportunity zones.

Who we're Looking For

Must-Have Skills & Experience

3-6 years of experience in

tech marketing, solution selling, or product marketing

, preferably in electronics/embedded domains.

Strong grasp of

embedded systems, IoT architecture, and product design lifecycles

to craft value-driven content and messaging.

Excellent writing, storytelling, and communication skills for crafting campaigns and presentations.

Proficient with

LinkedIn Marketing, Google Ads, email automation, CRM tools

, and

SEO basics

Creative mindset with a strategic approach to problem-solving and brand positioning.

Bonus Skills

Experience in B2B SaaS/Tech Services Marketing.

Knowledge of PCB/firmware/hardware design lifecycle.

Exposure to technical storytelling, developer relations, or community building.

Familiarity with tools like Canva, Notion, HubSpot, Zapier, Figma, Miro.

What you'll Get

Lead Strategy, Not Just Execute

- Influence GTM and storytelling at the leadership table.

Growth Path

- Expand into Head of Marketing or Chief Growth Officer roles.

Work with Builders

- Collaborate with product teams creating cutting-edge IoT and embedded solutions.

Global Exposure

- Position our services across US, Europe, and India.

Flexible Culture

- Hybrid-friendly, goal-driven work environment.

Competitive Salary + Performance Incentives.

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Tech Sales & Marketing Strategist - Electronics & IoT Services

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Key Responsibilities

Strategic Tech Marketing

Sales Enablement & GTM Planning

Inbound & Outbound Campaigns

Analytics & Growth Strategy

Who we're Looking For

Must-Have Skills & Experience

tech marketing, solution selling, or product marketing

embedded systems, IoT architecture, and product design lifecycles

LinkedIn Marketing, Google Ads, email automation, CRM tools

SEO basics

Bonus Skills

What you'll Get

Lead Strategy, Not Just Execute

Growth Path

Work with Builders

Global Exposure

Flexible Culture

Competitive Salary + Performance Incentives.

More Jobs at Eurth Techtronics