Talent Manager (Influencer Marketing)

As a proactive and relationship-driven Talent Manager, your primary responsibility will be to manage and expand influencer and creator partnerships. This role will require you to oversee all aspects of influencer management, from initial onboarding and relationship cultivation to campaign execution and revenue generation. Collaboration with creators, brands, and internal teams will be essential to deliver impactful partnerships, ensuring mutual benefit for all parties involved. Your key responsibilities will include serving as the primary contact for a portfolio of influencers/creators, fostering enduring relationships to establish trust and loyalty. You will need to have a deep understanding of each creator's brand, content style, and audience to identify suitable opportunities for collaboration. Additionally, providing strategic guidance to creators for personal brand growth and monetization will be crucial in this role. In terms of campaign management, you will collaborate with Sales, Planning, and Procurement teams to secure brand deals for talent. Your responsibilities will encompass overseeing the entire campaign process, from briefing to deliverables, deadlines, and approvals. It will be essential to ensure that influencer content aligns with brand guidelines and campaign objectives while also addressing any issues promptly. A significant aspect of your role will involve identifying collaboration and sponsorship opportunities for creators, negotiating rates, contracts, and deliverables to achieve profitable outcomes. Building repeat business from brands through successful campaign delivery and exploring cross-platform monetization opportunities will contribute to business growth and revenue generation. To track performance effectively, you will need to monitor influencer campaign performance using analytics tools and provide insights to creators to enhance engagement and brand appeal. Maintaining updated reports on talent revenue, collaborations, and growth metrics will be essential for evaluating success and planning future strategies. Staying informed about social media trends, new platforms, and emerging creators will be vital for industry awareness and trendspotting. Sharing relevant insights with internal teams and talent to gain a competitive advantage and proposing innovative ideas for creator-brand collaborations will be instrumental in driving success in this role.,