Subject Matter Expert - Digital Marketing

Role Overview: As the Subject Matter Expert (SME) in Digital Marketing, you will be leading the strategic planning, execution, and optimization of digital marketing initiatives across various channels. Your deep understanding of digital platforms, performance metrics, and client-focused thinking will be crucial in ensuring impactful marketing outcomes. Collaboration with internal teams and stakeholders is essential to delivering innovative and data-driven digital campaigns that align with brand and business goals. Key Responsibilities: - Develop and implement integrated strategies to increase traffic, engagement, and conversions for client portfolios - Monitor and analyze campaign performance, provide insights for continuous improvement, and stay updated with digital trends, algorithms, and tools - Collaborate with creative, design, and strategy teams to deliver cohesive, data-backed digital marketing campaigns - Participate in client discussions, strategy development, and campaign reviews, offering expert-level guidance and recommendations - Develop performance dashboards, reports, and campaign presentations for internal and external stakeholders - Ensure that all digital marketing initiatives meet quality standards, brand guidelines, and compliance requirements Qualifications Required: - Bachelor's degree in Marketing, Business, Communications, or a related field - Strong interest in digital marketing - Basic knowledge of platforms like Instagram, Facebook, Google Ads, and SEO - Good written and verbal communication skills - Familiarity with tools such as Canva, Google Analytics, or Meta Business Suite (a plus) - Ability to work collaboratively in a fast-paced environment - Willingness to learn, adapt, and take initiative - Basic knowledge of MS Office (Word, Excel, PowerPoint) - Creative mindset with attention to detail,