Subject Matter Expert Digital Marketing

The Subject Matter Expert (SME) in Digital Marketing is responsible for leading the strategic planning, execution, and optimization of digital marketing initiatives across various channels. You must have a deep understanding of digital platforms, performance metrics, and client-focused thinking to ensure impactful marketing outcomes. Collaboration with internal teams and stakeholders is crucial to delivering innovative and data-driven digital campaigns that align with brand and business goals. As the go-to expert in digital marketing channels such as SEO, paid media (Google Ads, Meta Ads), content marketing, and social media, your role involves developing and implementing integrated strategies to increase traffic, engagement, and conversions for client portfolios. Monitoring and analyzing campaign performance, providing insights for continuous improvement, and staying updated with digital trends, algorithms, and tools are essential to maintaining the effectiveness and innovation of campaigns. Collaboration with creative, design, and strategy teams is necessary to deliver cohesive, data-backed digital marketing campaigns. Participating in client discussions, strategy development, and campaign reviews, you will offer expert-level guidance and recommendations. You will also be responsible for developing performance dashboards, reports, and campaign presentations for internal and external stakeholders while ensuring that all digital marketing initiatives meet quality standards, brand guidelines, and compliance requirements. Requirements for this role include a Bachelor's degree in Marketing, Business, Communications, or a related field, a strong interest in digital marketing, basic knowledge of platforms like Instagram, Facebook, Google Ads, and SEO, good written and verbal communication skills, familiarity with tools such as Canva, Google Analytics, or Meta Business Suite (a plus), the ability to work collaboratively in a fast-paced environment, willingness to learn, adapt, and take initiative, basic knowledge of MS Office (Word, Excel, PowerPoint), and a creative mindset with attention to detail.,