Strategic Programs:Bharat Banking Product Manager - Microfinance

Strategic Programs: Bharat Banking Product Manager - Microfinance

About Rural Lending - Microfinance
The program aims to lend small ticket unsecured loans in the range of INR 10k to 50k to economically active poor women individually or under Joint Liability Group (JLG) through Business Correspondent channel

About the Role
The Product Manager manages the entire product line life cycle from strategic planning to tactical activities. They are responsible for conceptualizing and implementing the strategic plan to steer top line growth and bottom line delivery. The product manager is also responsible for Product Development, Portfolio Management and Analysis.

Key Responsibilities
.Responsible for designing and launching new products and streamlining existing processes to increase new customer acquisition.Design and launch contests and schemes for employees and Channel Partners.Design promotional campaigns and other tactical strategies to enhance top line in a short span of time.Monitor pricing, revenue generation, product management, new product development, portfolio performance including budgetary, expansion and long term business planning.Design and execute national level promotional campaigns and sales strategies to increase brand awareness.Drive cross-sell through sales team and manage relationship with partners for specific business requirements.Measure channel wise employee wise target achievements.Calculate and process incentives for the team

Qualifications
Optimal qualification for success on the job is:.Education (formal degrees, certifications)oAny Graduate / Post graduate .Experience (No. of years, relevant fields)

Role Proficiencies:
For successful execution of the job, the candidate should possess the following:.Knowledge of industry, technology, marketing, and product trends.Knowledge of regulatory guidelines and norms.Good communication (both verbal and written) skill in both English and the local language.Ability to handle pressure and meet deadlines