Sr. Software Engineer

Job Title: Salesforce Marketing Cloud SpecialistLocation: TechM Blr RMZSEZYears of Experience: 5 7 YearsJob Summary:We are seeking a highly skilled Salesforce Marketing Cloud Specialist with 5 7 years of experience to join our dynamic team. The ideal candidate will possess in depth knowledge of Salesforce Marketing Cloud and will be responsible for developing, implementing, and optimizing marketing campaigns that drive engagement and conversion. This role requires a strategic thinker with a strong analytical mindset and the ability to work collaboratively across various teams.Responsibilities:Design, develop, and execute marketing campaigns using Salesforce Marketing Cloud.Analyze campaign performance and provide actionable insights to improve future marketing efforts.Collaborate with cross functional teams to ensure alignment of marketing strategies with business objectives.Manage and maintain the marketing database, ensuring data integrity and compliance with privacy regulations.Utilize A/B testing and other optimization techniques to enhance campaign effectiveness.Stay updated on the latest trends and best practices in digital marketing and Salesforce Marketing Cloud.Provide training and support to team members on Salesforce Marketing Cloud functionalities.Mandatory Skills:Strong expertise in Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation Studio.Proficient in data management and segmentation within Salesforce Marketing Cloud.Experience with A/B testing and campaign optimization techniques.Strong analytical skills with the ability to interpret data and generate insights.Excellent communication and collaboration skills.Preferred Skills:Experience with other Salesforce products (e.g., Sales Cloud, Service Cloud).Familiarity with HTML/CSS for email template design.Knowledge of digital marketing trends and best practices.Experience in managing marketing automation tools.Qualifications:Bachelors degree in Marketing, Business, or a related field.5 7 years of experience in digital marketing, with a focus on Salesforce Marketing Cloud.Salesforce Marketing Cloud certification is a plus.Proven track record of successful marketing campaign management.If you are a passionate marketing professional with a strong background in Salesforce Marketing Cloud, we encourage you to apply and join our innovative team!