Sr. SEO Executive

• Keyword research and strategy: Identify high-impact keywords related to fabrics, materials, apparel, and textile manufacturing.
• Content optimisation: Develop and optimize website content, including product descriptions, blog posts, and educational guides, to be engaging and keyword-rich.
• Technical SEO: Conduct regular audits and work with web developers to ensure the website is technically sound. This includes improving site speed, mobile-friendliness, and site architecture for better crawl-ability and user experience.
• On-page SEO: Optimize meta titles, meta descriptions, headings, and images on each web page to improve search engine rankings.
• Off-page SEO: Build the website's authority through link-building strategies, such as guest posts on fashion blogs, collaborations with influencers, or listings in industry directories.
• Local SEO: Optimize the company's online presence for local search queries, particularly for brick-and-mortar stores or businesses with a local customer base. This involves managing Google Business Profile listings and other local directories.
• Performance monitoring and reporting: Use tools like Google Analytics and Google Search Console to track key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates. Present data-driven insights and recommendations to stakeholders.
• Competitor analysis: Monitor competitors' SEO strategies and performance to identify opportunities and stay ahead in the digital marketplace.
• Stay current with trends: Keep up-to-date with the latest SEO trends, including voice search optimization, AI-powered algorithms, and visual search integration, which are highly relevant in the visually-driven textile industry.

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Provident Fund

Experience:

• total work: 1 year (Preferred)

Work Location: In person