Sr. Product Marketing (B2C Digital Products)

As an Assistant Product Marketing Manager at our large-scale/global company, you will be an integral part of our team, focusing on mobile apps. Your responsibilities will include collaborating with cross-functional teams to generate innovative ideas for new mobile app products, conducting market research and analysis, developing and executing go-to-market strategies, and ensuring successful product launches. You will also be responsible for conducting competitor research, optimizing the user lifecycle, designing and executing A/B testing initiatives, implementing effective ASO strategies, and managing stakeholders both internally and externally. The ideal candidate for this role will possess excellent written and verbal communication skills, a strong understanding of product analytics, experience with app media buying platforms, knowledge of app monetization models and strategies, and a keen eye for design and messaging. If you are results-driven, passionate about mobile apps, and have the skills mentioned above, we encourage you to apply for this exciting opportunity. In addition to a competitive salary, we offer flexible work hours and leaves, salary advance, maternity/paternity leave benefits, adoption assistance, butler and concierge services, team off-sites and celebrations. Beyond work, we provide insurance benefits for you and your family, interest-free loans, gift vouchers for special moments, a fully-equipped gym, and education sponsorship programs.,