Sr Performance Marketing Specialist (D2C brand)

Key Responsibilities:

1. Paid Media Strategy & Execution

• Plan, launch, and scale performance campaigns across Facebook/Instagram (Meta), Google Ads (Search, Shopping, Display, YouTube).
• Drive full-funnel campaign strategyacquisition, retargeting, conversion.
• Optimize campaigns daily based on ROAS, CAC, CTR, CPP, and LTV data.
• Coordinate with designers and content teams to develop creative assets and A/B test ad variations.
• Monitor audience segments and refresh targeting strategies regularly.

2. Shopify Website Management

• Maintain and update product listings, banners, and collections on Shopify.
• Ensure website readiness in sync with campaign launches, promotions, and product drops.
• Track landing page performance, bounce rates, and product page conversions.

3. Retention & Lifecycle Marketing

• Own email, SMS, and WhatsApp marketing using tools like Klaviyo, Mailchimp, or similar.
• Set up automated flows for welcome, cart recovery, post-purchase, and win-back campaigns.
• Monitor open rates, click-through rates, and revenue attribution from retention channels.
• Work closely with customer support to align messaging with feedback loops.

4. Reporting & Insights

• Build and maintain marketing dashboards (Google Sheets, Data Studio, or similar) for real-time campaign tracking.
• Analyze weekly and monthly performance across all paid and owned channels.
• Identify trends, drop-offs, and opportunities to scale efficiently.
• Share actionable insights with leadership and cross-functional teams.

Requirements:

• 24 years of experience in performance marketing, ideally for D2C/ecommerce brands.
• Hands-on experience with Facebook Ads Manager, Google Ads, and Shopify CMS.
• Strong grasp of analytics platforms (Google Analytics, GA4, Meta Pixel, etc.).
• Familiarity with email/SMS tools like Klaviyo, Mailchimp, or similar.
• Proficiency in Excel/Google Sheets and dashboard tools (Data Studio, Supermetrics, etc.).
• Creative thinking paired with a data-first mindset.
• Self-starter with excellent communication and organizational skills.