Sr. Medical Advisor

Medico Marketing Services & Support

Provide a compelling therapeutic rationale for all products / SKUs in general and strategic thrust products in particular.

Get continuous updates on upcoming treatment regimens and Tx trends.

Scan the competitor landscape and international markets for any upcoming treatment innovations which may be adopted @ Eris

Continuously scan the medical journals for extended benefits of products and diligently evaluate them for clinical evidences.

Provide scientific base for Brand Differentiation

Conduct clinical trials as appropriately designed by the Marketing Team and develop extended usage of the products / SKUs.

Provide basic science to be dovetailed into the marketing communication and validate marketing tools like VA, LBLs etc.

Validate and approve all medical communication tools.

Continuously provide references / reprints from contemporary journals for improved scientific sales pitch.

Address queries from FF in a timely and meticulous fashion.

Medico Marketing

Key Customer / KOL engagements

Partner with Marketing & Sales functions in establishing a core customer base and continuously engage with them on a scientific platform.

Implement Advisory Board and other customer connect programs.

Partner with Marketing to drive KOL Meetings / CMEs / RTs etc. and provide medical support for such forums.

Engage with Regional / National / International speakers for advocacy and support of Eris brands

Prepare and update CME slides and speaker program content

Partner with speakers for transition from molecule to Eris brands

Work closely with the leadership team for developing own KOLs and leveraging business from them

3.

In Clinic Effectiveness

Develop in-clinic competencies of the FF in partnership with Marketing and Training teams

Develop Product Knowledge and In-clinic competencies of PMT

Deliver Medical Training during scheduled ITPs (Induction Training Programs) and Refresher programs

Update Medical Training slides, content, manuals etc.

Drive initiatives like Medical Write-ups, interpretation of clinical reprints etc.

4. New Product Development

Steer the New Product Development initiatives at Eris

Constantly scan NCEs, New Tx Regimens across the globe and evaluate for domestic Market & Exports business

Advocate new introductions and provide business rationale

Advocate line extensions / broad base indications for existing brands and brand franchise

Advocate a Therapy Basket approach for each business vertical

Partner with Marketing for approach from Brand Brand franchise Tx