Sr. Marketing Manager - Hospital

0 years

6 - 9 Lacs

Posted:13 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Summary

We are seeking a dynamic and experienced Senior Marketing Executive to lead national and international patient marketing and medical tourism initiatives for our Ayurvedic hospital in Idukki. The candidate should be willing to travel Idukki and Ernakulam. The ideal candidate will have a strong background in healthcare marketing, patient acquisition from both domestic and overseas markets, and experience collaborating with global wellness travel facilitators. This role focuses on expanding the hospital’s footprint among patients seeking Ayurvedic treatments and wellness therapies, nationally and internationally.

Key Responsibilities

  • Develop and execute marketing strategies to attract both national and international patients for Ayurvedic treatments and wellness programs
  • Build and maintain partnerships with national and international travel agents, wellness tourism facilitators, health bloggers, and overseas clinics
  • Manage inquiries from domestic and foreign patients, overseeing the process from initial contact to arrival coordination
  • Represent the hospital at national and international health tourism expos, online wellness forums, and global outreach campaigns
  • Collaborate with digital marketing teams to run targeted global campaigns for medical tourists
  • Coordinate visa assistance, airport transfers, translator services, and overall patient experience management
  • Organize promotional events (both online and offline) targeting key markets such as the Middle East, Europe, and Asia
  • Ensure compliance with government policies regarding international healthcare services and proper documentation
  • Collect patient feedback and continuously improve marketing approaches and patient experience
  • Willingness to travel Ernakulam, Cochin and Idukki

Requirements

  • Male candidate with minimum 10 plus years of experience in both national and international marketing or medical tourism, preferably in Ayurveda or wellness sectors
  • Strong understanding of Ayurvedic treatments and the expectations of national and international patients
  • Excellent communication skills in English; knowledge of other foreign languages is a plus
  • Familiarity with global wellness tourism trends, international market dynamics, and patient acquisition strategies
  • Comfortable with digital communication tools such as email, video conferencing, and CRM systems
  • Bachelor’s degree in Marketing, International Business, Healthcare Management, or a related field
  • Ability to travel nationally and internationally as required to represent the hospital

Job Type: Full-time

Pay: ₹50,000.00 - ₹75,000.00 per month

Work Location: In person

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