Sr. Manager-Performance Marketing

Job Description

Were looking for a Senior Performance Marketing Manager who is execution-focused, data-obsessed, and passionate about delivering measurable growth through paid media. This role is perfect for someone who enjoys running campaigns daily, fine-tuning performance, and bringing in high-quality leads through a strong command of digital advertising platforms. Youll manage campaigns across channels like LinkedIn, Google, Meta, and YouTube, with a core focus on brand awareness and lead generation. Youre not just pressing buttonsyoure applying performance marketing intelligence to analyse trends, spot inefficiencies, and implement smart optimisations that improve ROI. Key Responsibilities: Paid Campaign Execution & Management Launch, manage, and optimise paid campaigns across LinkedIn, Google Ads (Search & Display), Meta (Facebook/Instagram), and YouTube. Set up precise targeting, bidding strategies, and budgets to attract relevant leads. Continuously refresh creatives and test new messaging and formats to drive higher engagement. Performance Monitoring & Intelligence Use data to inform every decisionmonitor campaign KPIs (CPL, CTR, ROAS, lead quality, etc.) daily and take quick action when needed. Apply performance marketing intelligence to identify patterns, spot drop-offs, and implement optimisations that boost conversions. Use tools like GA4, Google Tag Manager, Looker Studio, and Excel/Google Sheets to track campaign health. Lead Generation & Funnel Optimisation Own performance outcomes related to lead generation, working closely with marketing and sales teams to ensure leads are qualified and actionable. Implement best practices for full-funnel conversion tracking and continuously improve the lead quality and pipeline impact. Collaborate on landing page testing and funnel flows to maximise lead capture and reduce drop-offs. Analytics & Reporting Set up and maintain reporting dashboards to provide visibility into campaign performance and ROI. Prepare weekly/monthly performance reports with actionable insights and optimisations. Track key conversion events and campaign attribution throughout the funnel. Email Marketing & Automation Support Build and send email marketing campaigns using tools like HubSpot, ActiveCampaign, or Mailchimp. Use basic HTML to customise email templates for better design control and responsiveness. Support nurture journeys by aligning email campaigns with paid touchpoints. CRM & Lead Flow Integration Ensure campaigns are correctly integrated with CRM/marketing automation platforms like HubSpot, Salesforce, Marketo, or Pardot. Help troubleshoot lead flow issues, ensure proper tagging, and maintain campaign hygiene for accurate reporting.