Job
Description
Role Overview: As an OCE Manager at Lilly, you will be responsible for leading the transformation effort towards creating positive customer experiences through omnichannel engagement in the India CMH BU. Reporting to the CMO - India, you will play a key role in enhancing omnichannel capabilities, collaborating with brand teams, and driving insights-based and data-driven marketing strategies to make a difference in the healthcare industry. Your role will involve a strategic and tactical mix, requiring a strong operational mindset and leadership skills to drive success. Key Responsibilities: - Strengthening India's omnichannel capabilities across marketing, sales, medical, and PRA teams. - Driving innovative solutions for remarkable customer experiences in collaboration with cross-functional teams and external partners. - Leading operational excellence for OCE in India, aligning plans with brand objectives and integrating marketing, medical, sales, and PRA solutions. - Managing brand execution and supporting brand teams in delivering on strategic priorities through the right channel mix. - Identifying short- and long-term channel strategies, executing tactics, and maintaining digital platforms for execution plans. - Ensuring 100% implementation of committed plans/programs across brands and conducting monthly reviews with brand teams. - Managing 3rd party agencies for omnichannel marketing compliance and driving transparency of customer interactions through robust data collection. - Leading OCE capability building by adopting technological advancements and transitioning to a data-driven decision approach. - Owning analytics for campaigns, tracking KPI achievement, and influencing brand teams with data-driven decisions. - Identifying, onboarding, and managing 3rd party vendors for OCE campaigns and collaborating with procurement teams for effective contracting practices. Qualifications Required: - 3-5 years of experience in omnichannel marketing/brand marketing/consumer marketing. - Commercial experience (preferably marketing) from FMCG, life sciences, pharma OTC. - Expert knowledge in digital marketing, marketing mix modeling, and attribution marketing. - Track record of successful delivery of omnichannel solutions/campaigns and vendor management. - Leadership skills with fluency in English and excellent communication abilities. - Curiosity and the ability to stay updated on emerging customer engagement trends. - Education Requirements: MBA and Science degree. - Up to 20% expected travel. Additional Details: Lilly is committed to delivering unparalleled customer experiences and is dedicated to helping individuals with disabilities actively engage in the workforce, ensuring equal opportunities for all candidates. If you require accommodation to submit a resume for a position at Lilly, you can complete the accommodation request form for further assistance. Role Overview: As an OCE Manager at Lilly, you will be responsible for leading the transformation effort towards creating positive customer experiences through omnichannel engagement in the India CMH BU. Reporting to the CMO - India, you will play a key role in enhancing omnichannel capabilities, collaborating with brand teams, and driving insights-based and data-driven marketing strategies to make a difference in the healthcare industry. Your role will involve a strategic and tactical mix, requiring a strong operational mindset and leadership skills to drive success. Key Responsibilities: - Strengthening India's omnichannel capabilities across marketing, sales, medical, and PRA teams. - Driving innovative solutions for remarkable customer experiences in collaboration with cross-functional teams and external partners. - Leading operational excellence for OCE in India, aligning plans with brand objectives and integrating marketing, medical, sales, and PRA solutions. - Managing brand execution and supporting brand teams in delivering on strategic priorities through the right channel mix. - Identifying short- and long-term channel strategies, executing tactics, and maintaining digital platforms for execution plans. - Ensuring 100% implementation of committed plans/programs across brands and conducting monthly reviews with brand teams. - Managing 3rd party agencies for omnichannel marketing compliance and driving transparency of customer interactions through robust data collection. - Leading OCE capability building by adopting technological advancements and transitioning to a data-driven decision approach. - Owning analytics for campaigns, tracking KPI achievement, and influencing brand teams with data-driven decisions. - Identifying, onboarding, and managing 3rd party vendors for OCE campaigns and collaborating with procurement teams for effective contracting practices. Qualifications Required: - 3-5 years of experience in omnichannel marketing/brand marketing/consumer marketing. - Commercial experience (preferably marketing) from FMCG, life sciences, pharm
