Sr. Manager - Digital Marketing Analytics Technology Developer

Ready to shape the future of work
At Genpact, we don't just adapt to change-we drive it. AI and digital innovation are redefining industries, and we're leading the charge. Genpact's AI Gigafactory, our industry-first accelerator, is an example of how we're scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies most complex challenges.If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that's shaping the future, this is your moment.Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions - we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.Inviting applications for the role of Senior Manager, Digital Marketing Analytics Technology Developer!

The Digital Marketing Technology team is responsible for developing and supporting the organization's public and intranet web presence. We are seeking an experienced Digital Marketing technical Developer and Adobe Marketing Cloud platform expert with significant experience in the Analytics space. The person will be responsible for technical analysis & design, hands-on development. The individual will also work closely with the analytics team scrum master/project manager, web development leads and business sponsors to implement marketing technology solutions. Extensive knowledge of Adobe Analytics, Adobe Launch Tag Management, Adobe Target, Adobe Experience Platform (AEP) SDK, and Onetrust Consent are a must, as are solid communication skills (written and verbal).

Responsibilities
.Research, identify and recommend strategic solutions based upon business problem statements and gaps.Perform technical analysis & design for analytics-related initiatives.Implement technical requirements documents including Solution Design Reference (SDR).Design and implement solutions for personalization, migration to AEP WebSDK.Manage tag containers, variables and implement content tagging.Implement tags via Adobe Launch based upon Solutions Design Reference (SDR).Coordinate with website developers for Analytics integration.Perform end-to-end QA testing for Analytics and Target integrations..Manage ad pixels, third-party tags for digital campaigns.Perform multiple client Web analytics tool implementation projects at once.Ensure analytics are consistently implemented across digital properties.Integrate Ontrust consent manager with websites and manage tags based on the consent.Create dashboards in workspace for business to track website performance.Diagnose and troubleshoot analytics implementation and platform configuration issues.Maintain best practices

Qualifications we seek in you!
Minimum Qualifications.Relevant years of experience implementing Adobe Analytics integration using Adobe Launch.Bachelors Degree.Relevant years of experience in technical analysis, design and development.Experience with Adobe Target personalization.Experience with AEP WebSDK Implementation.Experience with Event Driven Data Layer.Experience with Onetrust Cookie consent manager.Expert in Adobe's Marketing Cloud and product integration, especially around content management, analytics, segmentation, and targeting.Experience with developing custom reports via Adobe Analytics.Strong hands-on with advanced JavaScript, jQuery.HTML and CSS.Experience debugging with browser developer tools, Adobe Analytics debugger and ObservePoint.Well versed with Adobe Analytics features (variable configurations, segments, VRS, classifications etc.).Document Solution Design Reference (SDR).Fluent in digital marketing terminology.Strong understanding of SDLC.Ability to manage a project from start to finish and on-time.Highly organized and able to work on multiple projects/clients simultaneously.Experience in Agile and Scrum methodologies.Polished and confident communication and presentation skills (verbal and written) with an emphasis on client-facing situations.Proficient in Microsoft Office (Microsoft Word, Excel, PowerPoint, SharePoint, Visio).Results driven and self-motivated.Self-starter

Preferred Qualifications/ Skills.Experience with CJA and AJO .Knowledge of interactive marketing initiatives and terminology (Personalization, Paid Search, SEO, Affiliate, Comparison Shopping Engines, Email).Knowledge of social publishing and social listening products.Experience with email campaigns.Experience in Financial Services.Experience using JIRA

Why join Genpact.Be a transformation leader - Work at the cutting edge of AI, automation, and digital innovation.Make an impact - Drive change for global enterprises and solve business challenges that matter.Accelerate your career - Get hands-on experience, mentorship, and continuous learning opportunities.Work with the best - Join 140,000+ bold thinkers and problem-solvers who push boundaries every day.Thrive in a values-driven culture - Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progressCome join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.Let's build tomorrow together.Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a %27starter kit,%27 paying to apply, or purchasing equipment or training.