Sr. Executive - Music Marketing & Promotion

Ultra Media and Entertainment

3 - 5 years

3 - 5 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

music marketing media partnership digital campaigns brand collaboration optimization digital advertising entertainment media planning campaigns content promotion influencer marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Overview:

Responsible for planning and executing marketing and promotional campaigns for music releases across digital, broadcast, and on-ground platforms to enhance reach, engagement, and revenue.

Key Responsibilities:

Plan and manage marketing campaigns for new and catalog music releases.
Coordinate with creative, digital, and PR teams for content creation, promotions, and publicity.
Drive digital campaigns on YouTube, OTT music apps, and social media platforms.
Handle influencer tie-ups, brand collaborations, and media partnerships.
Track campaign performance using analytics tools and optimize strategies.
Manage budgets, vendors, and overall campaign ROI.
Stay updated on music trends and competitor activities.

Skills & Competencies:

Strong grasp of the Indian music industry and digital marketing tools.
Creative campaign ideation with data-driven decision-making.
Excellent communication, coordination, and analytical skills.
Ability to multitask under tight timelines.

Qualification & Experience:

Graduate/Post-Graduate in Marketing, Media, or Communication.
4-8 years experience in music or entertainment marketing, with exposure to digital platforms.

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