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ipsaa Day Care
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Sr Executive-Digital Campaigns & Social Media Operations

Sr Executive-Digital Campaigns & Social Media Operations

ipsaa Day Care

3 - 5 years

6 - 7 Lacs

gurugram

Posted:1 week ago| Platform:

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Skills Required

seo marketing digital campaigns social media campaigns social media marketing lead generation digital marketing campaign management campaign optimization reporting and analytics keyword ranking

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities

1. Paid Digital Campaign Execution

Execute paid campaigns across:

Meta (Facebook & Instagram)
Google Ads (Search & Display)
LinkedIn (as required)
Implement approved budgets, targeting, creatives, and schedules
Monitor daily performance and optimise within defined parameters

2. Social Media Platform Operations

Manage day-to-day social media operations:

Content scheduling and publishing
Monitoring comments, messages, and reviews
Maintain approved brand tone and posting guidelines
Ensure timely responses and consistent engagement

3. Lead Monitoring & Campaign Optimization

Track daily lead volumes and CPL
Identify under performing ads and audiences
Execute quick optimisations to improve efficiency

4. Reporting, Tracking & Documentation

Maintain daily, weekly, and monthly trackers
Prepare execution-level reports covering:

Leads generated
CPL
Reach and engagement
Ensure accuracy and timely submission of reports"

5. SEO

Responsible for SEO implementation

Technical SEO
On-page and content-led growth keyword ranking
Off page SEO activities
Backlinks work
Local SEO for multi-city centres
Work upon Improve keyword rankings, organic traffic, and discover-ability and website traffic

6. Creative & Asset Coordination (Execution Level)

Coordinate availability and uploading of approved creatives
Manage scheduling and version control of digital assets
Support centre-level digital promotions and announcements

Experience & Skills

35 years of hands-on experience in digital campaign execution and SEO
Strong working knowledge of Meta Ads and Google Ads
Understanding of social media platforms and ad managers
High attention to detail and execution discipline
Clear communication and follow-through

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