Sr. Digital Marketing Specialist

Mandatory Qualifications:

• BBA in Marketing or related fields.

Preferred Qualifications:

• Certifications if any related to digital marketing and AI Tools (eg, Blueprint, Google, AI generalist, Marketing Essentials certificates etc,).

Required Experience:

• Total 6+ years of experience in digital marketing, with at least 2+ years with FMCG industry exp.

Responsibilities:

• Perform end-to-end SEO across all sites and conduct ongoing keyword research, on-page & off-page SEO strategies.
• Fix technical SEO issues and optimize for Core Web Vitals, schema, and mobile responsiveness.
• Manage and update GMB listings for all business entities.

• Post updates, manage reviews, and optimize GMB for better visibility in local searches.
• Plan, launch, and optimize monthly paid ad campaigns on Google Ads (Search, Display, YouTube, Discover). And Meta Ads (Facebook & Instagram for traffic, leads, engagement, and video views).
• Review ad performance monthly and adjust targeting, creatives, or copy accordingly.
• Set up conversion tracking, custom audiences, and remarketing campaigns.
• Manage campaign budgeting and monthly spend allocations.
• Design, schedule, and send bulk email campaigns using Mailchimp.
• Design visuals and creatives for social media posts, stories, and ads, Email banners, WhatsApp images, Festival promotions and observances.
• Write compelling copy for social posts, ad creatives, product highlights, and campaigns.
• Analyse visitor behaviour, page views, conversions, campaign performance, and traffic sources.
• Create and submit monthly reports with actionable insights.
• Maintain organized tracking of Organic leads from websites
• Support sales team by sharing quality leads and engagement trends.
• Schedule and post regular content on all social media platforms and respond to messages, comments, and reviews.
• Collaborate with food vloggers and admins of regional Facebook groups for community marketing.