Sr. Digital Marketing Executive

As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies that are in line with the overall business objectives. This includes conducting market research, analyzing competitor activities, identifying target audiences, and crafting messaging to effectively reach and engage with them. You will be tasked with creating engaging and relevant content for various digital channels such as websites, social media platforms, email marketing campaigns, and blogs. This also involves optimizing content for search engines to enhance online visibility and reach a larger audience. Managing social media presence will be a key part of your role, which includes creating and scheduling content, engaging with followers, and monitoring trends. In addition, you will run social media advertising campaigns to further enhance brand awareness and engagement. Conducting keyword research, optimizing websites for search engines, and managing paid advertising campaigns (PPC) are essential aspects of your responsibilities in the realm of Search Engine Marketing (SEM) and Search Engine Optimization (SEO). You will also be involved in developing and executing email marketing campaigns to nurture leads and promote products/services effectively. Ensuring website functionality and user experience are optimized, monitoring website traffic and performance, and making data-driven improvements are crucial tasks related to website management and optimization. As part of your role, you will track and analyze the performance of digital marketing campaigns, generate reports to measure their effectiveness, and identify areas for improvement. Collaboration with sales, product, and other teams to align marketing efforts with business objectives will also be a key focus area. This is a full-time position with benefits like paid sick time, requiring you to work during day shifts at the designated in-person work location.,