Sr Creator - Copywriting & Content

Role Overview: As a Sr Creator (Copy + Content), you will play a crucial role in shaping the voice and narrative of the brand across various customer touchpoints. You possess a natural talent for storytelling and a strategic mindset. Your primary responsibility will involve creating written content that resonates with the audience, emphasizes both the emotional and functional advantages of products, and establishes a compelling brand presence. Key Responsibilities: - Creative Leadership: Define and enhance the brand's tone of voice, providing guidance to ensure messaging consistency. - Content Strategy: Craft engaging narratives for product launches, brand campaigns, retention initiatives, and collaborations. - Copy Development: Compose sharp, relatable copy for digital ads, product descriptions, websites, social media, emails, packaging, and internal campaigns. - Quality Control: Maintain high writing standards for clarity, creativity, brand alignment, and grammatical excellence. - Campaign Collaboration: Work closely with designers, marketers, and growth teams to co-create ideas for conversions and customer loyalty. - Customer-Centric Messaging: Craft copy that resonates with the emotions and aspirations of parents purchasing for their children, reinforcing brand values. - Performance Awareness: Review campaign performance metrics to enhance the effectiveness of copy continuously. - Innovation: Explore new content formats, styles, and trends to keep the brand's communication fresh, bold, and impactful. Qualifications & Experience: - 3-5 years of copywriting experience, preferably with Direct-to-Consumer (D2C) brands in the apparel, lifestyle, or parenting sectors. - A strong portfolio showcasing the ability to write across various formats like long-form storytelling, concise digital ads, social media captions, product messaging, etc. - In-depth understanding of brand tone, audience insights, and digital content trends. - Proficiency in transitioning between persuasive marketing copy and authentic brand storytelling seamlessly. - Strong project management and time management skills to handle multiple priorities and meet deadlines. - Collaborative mindset with outstanding communication skills, and willingness to accept feedback and iterate on work. - Bachelor's degree in Communications, Journalism, Marketing, English, or a related field.,