3 Performance Awareness Jobs

As a Copywriter at University Marketing & Communications in Kothrud, Pune, you will be the creative storyteller responsible for crafting compelling copy that resonates with diverse audiences. Your role will involve creating attention-grabbing content for various digital platforms, campaigns, and events, shaping the voice of the university while maintaining a high level of creativity and engagement. Your key responsibilities will include developing short-form copy, headlines, and narratives that showcase student journeys, faculty expertise, campus life, and research breakthroughs. You will collaborate with the marketing team to align copy with planned campaigns, work closely with designers and media teams to ensure strong visuals complement your copy, and produce content for multiple channels including websites, brochures, blogs, emailers, press releases, and advertisements. In addition, you will be tasked with creating engaging social media content tailored to different audience segments, adapting tone and style to drive higher engagement. You will also monitor content performance insights to refine messaging and stay updated on communication styles and trends that resonate with youth and academic audiences. To qualify for this role, you should have a Bachelor's degree in English, Journalism, Communications, Marketing, or a related field, along with at least 3 years of copywriting experience, preferably in education, media, or advertising. You must possess strong English language skills, exceptional writing, editing, and proofreading abilities, and the capacity to write concise, engaging, and platform-appropriate content. Creative thinking, the ability to work under deadlines, and a collaborative mindset are essential for success in this position. Preferred qualifications include experience in higher education communication, a basic understanding of SEO and content optimization, and familiarity with digital campaign planning and execution. If you are a wordsmith with a touch of magic, adept at turning ideas into captivating content, and ready to shape the narrative of a university through your writing, we would love to meet you.,

This is a job opening for our client. Position Overview: As a Sr Creator (Copy + Content), you will play a crucial role in shaping the voice and narrative of our brand across various customer touchpoints. You possess a natural talent for storytelling and a strategic mindset. Your primary responsibility will involve creating written content that resonates with our audience, emphasizes both the emotional and functional advantages of our products, and establishes a compelling brand presence. Key Responsibilities: Creative Leadership: Your role will involve defining and enhancing the brand's tone of voice, providing guidance to the marketing team to ensure messaging consistency across all platforms. Content Strategy: You will be tasked with crafting engaging narratives for product launches, brand campaigns, retention initiatives, and collaborations. Copy Development: Composing sharp, relatable copy for digital ads, product descriptions, websites, social media, emails, packaging, and internal campaigns will be a key aspect of your responsibilities. Quality Control: It is essential to maintain high writing standards, ensuring clarity, creativity, brand alignment, and grammatical excellence in all deliverables. Campaign Collaboration: Working closely with designers, marketers, and growth teams to co-create ideas that drive conversions and foster customer loyalty. Customer-Centric Messaging: Crafting copy that resonates with the emotions, needs, and aspirations of parents purchasing for their children, while reinforcing the brand values of Plan B. Performance Awareness: Reviewing campaign performance metrics such as open rates, click-through rates, and engagement rates to continuously enhance the effectiveness of copy. Innovation: Explore new content formats, styles, and trends to maintain the brand's communication fresh, bold, and impactful. Qualifications & Experience: - 3-5 years of copywriting experience, preferably with Direct-to-Consumer (D2C) brands in the apparel, lifestyle, or parenting sectors. - A strong portfolio showcasing the ability to write across various formats, including long-form storytelling, concise digital ads, social media captions, product messaging, etc. - In-depth understanding of brand tone, audience insights, and digital content trends. - Proficiency in transitioning between persuasive marketing copy and authentic brand storytelling seamlessly. - Strong project management and time management skills, with the capacity to handle multiple priorities and meet deadlines. - Collaborative mindset with outstanding communication skills, and a willingness to accept feedback and iterate on work. - Bachelor's degree in Communications, Journalism, Marketing, English, or a related field. Salary Range: INR 6,50,000 to 8,00,000 per year + Performance Bonus Location: Mumbai, Work from office Employment Type: Full-time,

This is a job opening for our client. As a Sr Creator (Copy + Content) at Plan B, you will help shape the voice and story of our brand across all customer touchpoints. You are a storyteller at heart and a strategist by habit. You will play a key role in creating written content that connects with our audience, highlights the emotional and functional benefits of our products, and builds a strong, engaging brand presence. Define and refine the brand's tone of voice; guide the marketing team on messaging consistency across platforms. Craft compelling narratives for product launches, brand campaigns, retention initiatives, and collaborations. Write sharp, relatable copy for digital ads, product descriptions, websites, social media, emails, packaging, and internal campaigns. Maintain high writing standards ensuring clarity, creativity, brand alignment, and grammatical excellence across all deliverables. Partner closely with designers, marketers, and growth teams to co-create ideas that convert and build loyalty. Write copy that speaks to the emotions, needs, and aspirations of parents buying for their kids, while reinforcing Plan B's brand values. Review campaign performance (open rates, CTRs, engagement rates) to continuously sharpen copy effectiveness. Explore new content formats, styles, and trends to keep the brand's communication fresh, bold, and resonant. Qualifications & Experience: - 3-5 years of experience in copywriting, ideally with D2C brands in the apparel, lifestyle, or parenting space. - Strong portfolio showcasing ability to write across a variety of formats: long-form storytelling, sharp digital ads, social captions, product messaging, etc. - Deep understanding of brand tone, audience insight, and digital content trends. - Ability to switch between persuasive marketing copy and heartfelt brand storytelling with ease. - Strong project management and time management skills, with the ability to juggle multiple priorities and meet deadlines. - Collaborative mindset with excellent communication skills, and an openness to feedback and iteration. - Bachelor's degree in Communications, Journalism, Marketing, English, or a related field. Salary on offer: 6,50,000 - 8,00,000 per year + Performance Bonus Location: Work from office, Mumbai Employment Type: Full time,