Sr. Consultant - Consumer Insights

As a Senior Consultant in the Digital & Consumer Insights team, you will have the opportunity to take full ownership of insight delivery for client accounts. Your key responsibilities will include: - Leading end-to-end delivery of social and digital reporting for assigned accounts. - Acting as the primary client-facing point for insight delivery, timelines, and project escalations. - Translating business objectives into reporting structures, tagging frameworks, and actionable narratives. - Driving interpretation of consumer conversations, platform trends, and cultural context. - Collaborating with team leads to streamline reporting workflows and improve data accuracy. - Mentoring consultants and interns on tools, frameworks, writing, and presentation best practices. - Supporting new business POCs, client onboarding, and vertical-specific innovation initiatives. Qualifications required for this role include: - 4-6 years of experience in social media analytics, consumer insights, or digital research. - Proven ability to own client relationships, deliver presentations, and manage reporting independently. - Strong storytelling skills that connect platform KPIs to brand or business implications. - Prior experience with social listening tools (e.g., Sprinklr, Talkwalker, Meltwater, Brandwatch) is a must. - Ability to review and guide Boolean queries, tagging frameworks, and content mapping. - Strong understanding of vertical-specific consumer behavior (e.g., streaming, QSR, fashion, beauty, sports). - High level of comfort with Excel and PowerPoint; familiarity with insight decks and data visualizations. It's good to have exposure to omni-channel strategies, audience segmentation, influencer tracking, or campaign evaluation. Additionally, experience training or mentoring team members would be beneficial. Joining the team will allow you to own and lead accounts delivering real-time insights for globally recognized brands. You will operate at the intersection of culture, content, and consumer behavior, playing a strategic role in storytelling and innovation across key verticals. Be part of a collaborative, insight-driven team that values independence and curiosity.,