Sr Campaign Manager - Braze

Job Description: You are required to be a highly skilled marketing automation consultant with expertise in platforms like Braze. Your role involves providing technical guidance and strategic support to clients in optimizing their campaign performance and marketing automation workflows. Key Responsibilities: - Design, configure, and optimize solutions on marketing automation platforms such as Braze. - Develop and manage advanced scripting, segmentation, and data workflows using platform-native scripting, SQL, and APIs. - Integrate automation platforms with CRMs and external systems using connectors and APIs. - Troubleshoot and enhance journeys, automations, triggers, and messaging flows for maximum efficiency. - Maintain data models, segmentation logic, and preference centers for effective personalization and targeting. - Provide best practices for campaign setup, automation, dynamic content, and A/B testing. - Perform deliverability audits, IP warming strategies, and inbox placement optimization. - Guide on email authentication standards to maximize deliverability. - Optimize templates for responsiveness, accessibility, and engagement across channels. - Monitor key metrics and recommend data-driven improvements. - Stay current with platform updates, industry trends, and emerging technologies. - Recommend new tools and automation strategies to improve campaign effectiveness and ROI. - Implement governance and compliance measures for GDPR, CCPA, CAN-SPAM, etc. - Create documentation, knowledge bases, and training resources for internal and client teams. - Advise clients on lifecycle marketing, customer journey mapping, and engagement strategy. - Provide insight into competitor strategies and trends in the digital marketing ecosystem. - Design and execute multi-channel strategies across various platforms. - Assist with cross-channel attribution, audience segmentation, and personalization frameworks. Key Skills & Qualifications: - 5 years experience in Email marketing with at least 2 years in Braze. - Proficiency in SQL, scripting, APIs, and custom integrations. - Strong understanding of email deliverability, compliance, and authentication protocols. - Experience integrating with CRMs and managing multi-channel messaging flows. - Background in A/B testing, campaign optimization, and performance reporting. About Uplers: Uplers aims to simplify and accelerate the hiring process for talents seeking contractual onsite opportunities to advance their careers. They provide support and assistance to overcome any challenges faced during engagements. Apply now for a rewarding career opportunity and a supportive work environment.,