Sr. Audience Analyst

• Experience Required: 6+ years in audience development, SEO, or related field

Responsibilities:

• Audience Growth Strategy: Partner with client teams to analyze audience data, identify trends, and develop strategic plans to drive acquisition, engagement, and retention.
• Deliver clear, data-backed recommendations for audience growth.
• Insight-Driven Roadmaps: Conduct audits to assess client needs, set growth goals, and create detailed 3-month roadmaps focused on audience acquisition and engagement strategies.
• Performance Analysis: Use analytics tools to track audience metrics, monitor KPIs, and generate custom reports for regular updates to stakeholders, ensuring alignment on progress and outcomes.
• Team Leadership: Guide a small team dedicated to audience development, providing oversight and technical direction to optimize engagement and growth initiatives.

Skills

• Data & Analytics: Strong Excel skills for data modeling and reporting. Able to interpret data to build actionable audience insights.
• SEO & UX: Knowledge of SEO, SEM, and user experience practices to enhance audience engagement.
• Client Relations: Strong communicator who can engage with clients, understand their goals, and deliver effective solutions.

Tools to be good at:

• SemRush, AHrefs, Screaming Frog and Uber Suggests
• Intermediate Excel skills are required
• In depth knowledge of Google Search, Google Tag Manager and Google Analytics
• (implementation and usage)
• Visualization tools is a plus
• Knowledge of tools like chartbeat, parsley is a plus

Why DataBeat:

• DataBeat was founded in 2017 by ex IIM, IIIT grads who held leadership roles in top media and consulting firms
• Currently a ~100 people organization and with clients in US and UK, DataBeat has been growing at 50%+ YOY
• You would be working on a client facing role with reputed global media and adtech firms developing client management skills
• Provides an opportunity to not only be part of a dynamic environment, but also gain expertise in business/data analytics which is the next big thing
• Be part of the fast-growing digital media and advertising space which is the core business of the likes of Google, Facebook, LinkedIn and Amazon

In a matter of year or two, you could expect to do one more or of the following

• Lead a client engagement
• Lead a set of people
• Own development of ideas and concepts to grow the organization