Job
Description
As a Senior Art Director , you ll be at the helm of our internal branding efforts. Your mission? To ensure Lemon Yellow looks as good as the experiences we create for our clients. You ll lead the charge on conceptualizing and executing visual campaigns, crafting a consistent brand identity, and creating memorable design moments across digital, print, and experiential touchpoints. Key Responsibilities Conceptualization & Creative Direction Lead the creative direction for Lemon Yellow s internal brand initiatives including marketing campaigns, value-driven content, recruitment visuals, and event storytelling. Develop visually compelling narratives that showcase our work, people, and culture through social media, our website, presentations, and offline collaterals. Ensure every creative output be it digital, print, or environmental design embodies the Lemon Yellow brand aesthetic and values. Collaboration & Communication Work closely with cross-functional teams such as HR, Marketing, and Business to visually bring alive culture programs, hiring campaigns, workshops, and events. Collaborate with content writers, designers, SEO specialists, strategists and Mentors to develop cohesive brand narratives that speak to both internal and external audiences. Confidently present ideas and visual directions to internal stakeholders, incorporating feedback while upholding design integrity. Build strong creative partnerships within the team and foster a culture of innovation and high-quality output. Team Leadership & Mentorship Lead and mentor the internal marketing team, including Content Creators, Social Media Managers, SEO Specialists, and Designers. Guide the team in delivering campaigns that align with Lemon Yellow s brand values and tone. Support team members creative growth through regular feedback, brainstorming sessions, and knowledge sharing. Ensure team alignment on project goals, timelines, and execution quality creating a collaborative and high-performing environment. Quality & Execution Oversee the design and production of all visual assets for internal use ensuring consistency, quality, and timeliness. Maintain and enforce design standards across channels whether it s for social media creatives, internal presentations, or branded merchandise. Branding & Strategy Continuously evolve Lemon Yellow s brand identity to ensure it stays relevant, fresh, and reflective of our design-first approach. Conduct internal brand audits and research competitive benchmarks to inform branding improvements and innovations. Develop and maintain brand guidelines, toolkits, and templates to enable internal teams to communicate consistently and effectively. Client Branding Support Contribute to select client branding projects where needed offering design direction, critique, and visual inputs to elevate the final creative output. Collaborate with project teams to build client brand identities, campaign narratives, and visual systems leveraging your expertise in storytelling and design excellence. Bring in best practices from internal branding efforts to inform and inspire external client-facing work, ensuring high creative standards are upheld across the board. What are we offering? Experience A chance for you to work with us on some of the best and up-and-coming products and services. Variety is the spice of Lemon Yellow s portfolio - so you ll get to test your skills across industries. Exposure An opportunity to be the voice of the agency. Your observations, strategies, and content will determine and portray who Lemon Yellow is across channels. Your creativity is what will be seen as our creativity. Empathy We have a carefully curated culture that promotes 2 things: fun & fulfilment. Your welfare - personal, professional, mental, and physical - becomes our responsibility. From Fitness Thursdays to Learning Saturdays, we try to make you laugh & learn. Who are we? Lemon Yellow LLP is a user-centred UI/UX design agency, based out of Thane, Maharashtra. With international operations, an experienced mentorship, and a passionate team - our aim is to design digital happiness. If you also believe in writing content that will make the lives of users all around easier, this is the right place for you.
