Specialist - Products (MSME)

Business Financials

• Define market segment and ensure product processes are aligned to it.
• Organize product trainings for launch expansion and capacity building.
• Support business in portfolio retention and cross-sell/up-sell products to existing customers.
• Track and facilitate the portfolio for growth, profitability, and yield.
• Track and facilitate to improve market share by new customer acquisition.
• Analyze potential partner relationships for the product in the builder segment.

Customer

• Communicate with all areas of the company, including business/sales, credit, operations, technology, communication, compliance, and strategy.
• Work with credit counterparts to define product underwriting and release requirements.
• Work with marketing communications to define the go-to-market strategy, helping them understand product positioning, key benefits, and target customers.

Internal Process

• Serve as the internal and external evangelist for product offering, closely working with business/sales channels and key customers.
• Specify market requirements for current and future products by conducting market research, supported by ongoing visits to customers and non-customers.
• Prepare and execute the competition and market share strategy for the product line on an ongoing and proactive basis.

Learning & Innovation

• Attend trainings as and when nominated for.
• Complete the exercise for goal setting and appraisals on time.