Software Engineer

As a Software Engineer at Carelon Global Solutions India, you will be responsible for implementing and managing digital analytics solutions. Your primary responsibilities will include: - Implementing and maintaining Adobe Analytics tracking using Adobe Launch or other tag management systems. - Designing and managing robust data layers using JavaScript and HTML to ensure accurate data collection. - Collaborating with developers, marketers, and UX teams to define tracking requirements and ensure proper implementation. - Developing and executing A/B and multivariate tests using Adobe Target to optimize user experience and conversion rates. - Analyzing web performance data and generating actionable insights to support business goals. - Creating and maintaining dashboards and reports to monitor KPIs and campaign performance. - Troubleshooting and resolving tracking issues and discrepancies in data collection. - Staying updated with the latest trends and best practices in digital analytics and Adobe Experience Cloud tools. Required Skills & Qualifications: - 3+ years of hands-on experience with Adobe Analytics, Adobe Target, and Adobe Launch/WebSDK (or equivalent). - Strong understanding of JavaScript, HTML, and DOM manipulation for data layer implementation. - Experience with tag management systems and debugging tools (e.g., Adobe Debugger, Charles Proxy, browser dev tools). - Solid understanding of digital marketing concepts, user behavior tracking, and conversion optimization. - Strong analytical and problem-solving skills with attention to detail. - Excellent communication and documentation skills. Preferred Qualifications: - Adobe Certified Expert (ACE) in Adobe Analytics or Adobe Target. - Experience with other analytics platforms (e.g., Google Analytics, Tealium, Ensighten). - Familiarity with privacy regulations (GDPR, CCPA) and consent management tools. Qualifications: - Bachelors or Masters in Computer Science/IT or equivalent. - Adobe Certified Expert (ACE) in Adobe Analytics or Adobe Target. About Carelon Global Solutions: Carelon Global Solutions (CGS) is a healthcare solutions company simplifying complex operational processes to improve the health of the healthcare system. As a fully owned subsidiary of Elevance Health, CGS brings together a global team of innovators to manage and optimize operational processes for health plans and providers. If you are a highly motivated and detail-oriented individual with a passion for digital analytics and a commitment to excellence, we invite you to join our team at Carelon Global Solutions India.,