Social Media Marketing Specialist

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Role Overview

The ideal candidate is creative, strategic, and results-driven, with strong experience in growing social media accounts organically. You will be responsible for developing content strategy, scriptwriting for short-form videos, and leading our organic content efforts. This role is remote, freelance, and allows for flexible scheduling with no fixed hours.

Key Responsibilities

Content Strategy & Conceptualization

• Develop and manage a content strategy to drive organic growth and engagement, particularly on Instagram
• Propose and plan creative concepts for Reels, Stories, and educational carousels
• Stay up to date with trends, formats, and best practices in social media marketing

Scriptwriting & Copywriting

• Write short, compelling scripts for Reels and other short-form video content
• Draft engaging, on-brand captions and calls to action for social posts
• Adapt messaging to resonate with both students and prospective tutors

Growth Management & Analytics

• Optimize content based on Instagram analytics and platform insights
• Identify top-performing content formats and refine future strategy accordingly
• Track and report on follower growth, engagement, and content reach

Collaboration & Coordination

• Work closely with internal stakeholders (HR, tutors, academic advisors) to align messaging and gather content ideas
• Maintain brand voice, tone, and visual consistency across all posts

Qualifications & Skill Requirements

• 13 years of experience in social media management, ideally in education, edtech, or coaching
• Proven track record of managing and growing Instagram accounts organically
• Strong scriptwriting and short-form storytelling skills
• Ability to develop content ideas that align with brand objectives and drive engagement
• Proficiency with basic design and video tools such as Canva, CapCut, or similar
• Familiarity with Instagram features (Reels, Stories, Insights, Hashtags)
• Excellent writing and communication skills
• Self-starter, able to work independently and meet deadlines

Performance Metrics & Goals

• Increase in Instagram followers over a specified timeframe
• Growth in organic engagement: likes, comments, shares, saves, and reach
• Consistency and quality of content aligned with brand guidelines
• Increased website visits or inquiries from social media

Work Arrangement

• Type: Freelance / Part-Time
• Location: Fully Remote
• Working Hours: Flexible
• Compensation: Based on experience and performance; discussed during the interview process

How to Apply

• Step 1:

  Send your resume, portfolio (including examples of scaled accounts, scripts, and content), and a brief cover letter outlining your relevant experience to [HIDDEN TEXT]

• Step 2:

  If selected, participate in a video interview to discuss your background, approach to growth, and vision for the role.

• Step 3:

  Complete a short strategic content assignment to demonstrate your skill fit.