Social Media Marketing Manager

As a full-time on-site Social Media Manager at Kotson in Andhra Pradesh, India, your primary responsibility will be to handle Social Media Marketing, Communication, Content Strategy, Social Media Optimization (SMO), and Writing to boost the brand's online presence and engagement. Your key responsibilities will include: - Planning and executing Facebook Ads, Google Ads, Instagram Ads & other paid campaigns. - Optimizing ad spend and reducing CAC (Customer Acquisition Cost). - Conducting A/B tests on creatives, landing pages, and copy for conversion improvement. - Tracking and reporting key metrics like ROAS, CPA, CTR, and LTV. - Scaling successful campaigns for revenue growth. The qualification required for this role includes: - Social Media Marketing and Communication skills - Content Strategy and Social Media Optimization (SMO) skills - Strong Writing skills - Experience in managing social media accounts - Knowledge of social media analytics tools - Excellent interpersonal and communication skills - Ability to work collaboratively with cross-functional teams - Bachelor's degree in Marketing, Communications, or related field Kotson Mattress is crafted from 100% organic natural materials to provide you with a comfortable and refreshing experience, ensuring you wake up rejuvenated every morning.,