Social Media Marketing Executive

Position:

Location:

Company:

About the Role:

XPPen

Responsibilities:

• Manage Instagram and YouTube content calendars for both brands
• Create engaging

  short form videos

  (Reels, Shorts, Stories) from concept to post
• Shoot product demos, unboxings, how-tos, and trend-driven content in-house
• Write captions, hashtags, and post copy aligned with brand voice
• Work with design/ads team to coordinate campaigns and launch assets
• Collaborate with product and sales teams to understand USPs and translate into content
• Track performance, iterate on learnings, and grow follower engagement organically

Requirements:

• 13 years of experience in social media and content creation
• Diligent, organised, and committed to timely delivery of content
• Strong video shooting and editing skills (CapCut, VN, Adobe Premiere Rush, etc.)
• Confident on camera or working with others on camera (voiceover, hands-on demos, etc.)
• Basic understanding of Instagram and YouTube algorithm and trends
• Excellent communication and copywriting skills
• Interest in tech, productivity tools, or digital art is a plus
• Bonus: Experience using drawing tablets, iPads, Notability, GoodNotes, or similar tools

Why Join Us

• Competitive pay, steep learning curve and linked growth
• Opportunity to work across two fast-growing consumer tech brands
• Hands-on creative ownership and freedom to experiment
• Work closely with leadership and influence brand-building
• Build a portfolio of smart, trend-savvy content with wide reach