Social Media Marketing Executive

Job Title:

Digital Marketing Executive

Location:

Pune, Maharashtra (Work from Office preferred)

Experience Required:

2–3 years

About the Role:

We are looking for a dynamic and data-driven Digital Marketing Executive to manage and execute high-performing digital campaigns across multiple platforms. The ideal candidate should have hands-on experience in performance marketing, LinkedIn marketing, email campaigns, and a clear understanding of how to optimize digital channels for lead generation and brand growth.

Key Responsibilities: Performance Marketing

• Plan, execute, and optimize paid ad campaigns on Google, Facebook, Instagram, and LinkedIn.
• Track KPIs (CPC, CTR, CPA, ROAS) and adjust strategies for better ROI.
• Conduct A/B testing for creatives, audience segments, and landing pages.

Social Media Marketing

• Strategize and manage LinkedIn, Facebook, Instagram, and Twitter accounts.
• Run targeted LinkedIn campaigns for B2B lead generation and engagement.
• Collaborate with content/design teams for timely and impactful posts.

Email Marketing

• Design and execute email marketing campaigns using tools like Mailchimp, Zoho, or HubSpot.
• Manage email lists, segments, and automation flows.
• Analyze open rates, click-throughs, and conversions for optimization.

Analytics & Reporting

• Monitor campaign performance via Google Analytics, Facebook Pixel, and UTM tracking.
• Prepare weekly/monthly reports and derive insights to improve strategy.
• Stay up-to-date with platform updates and digital marketing trends.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• 2–3 years of hands-on experience in digital marketing roles.
• Strong knowledge of Google Ads, Meta Ads, LinkedIn Campaign Manager.
• Experience with email platforms like Mailchimp, Zoho Campaigns, or HubSpot.
• Excellent communication skills and attention to detail.

Preferred:

• Google Ads and Meta Blueprint certifications.
• Experience working in B2B marketing or agency setup.
• Basic understanding of SEO and WordPress is a plus.

Job Types: Full-time, Permanent

Pay: ₹10,319.25 - ₹35,827.61 per month

Schedule:

• Weekend availability

Work Location: In person