Social Media Marketing Executive

Key Responsibilities:

• Strategy Development: Create and implement social media strategies that align with business goals.
• Content Management: Plan, create, curate, and schedule engaging content (text, images, videos) for various platforms.
• Community Engagement: Monitor social media accounts, respond to comments and messages, and foster a positive online community.
• Performance Tracking & Analysis: Define and track KPIs, analyze campaign performance, and report on results to inform future strategies.
• Paid Social: Manage and optimize paid social media advertising campaigns and budgets.
• Trend Monitoring: Stay informed on the latest social media trends, tools, and best practices to maintain a competitive presence.
• Cross-Functional Collaboration: Work with marketing, content, design, and sales teams to ensure consistent brand messaging and cohesive campaigns.
• Influencer Management: Identify, build relationships with, and collaborate with influencers to expand brand reach and awareness.
• Brand Consistency: Ensure all social media content and interactions reflect the brand's voice and values.

Essential Skills:

• Creativity: Developing innovative and engaging content to capture audience attention.
• Strong Writing Skills: Crafting compelling captions, posts, and messages that resonate with the target audience.
• Analytical Skills: Using data and metrics to assess campaign performance and optimize strategies.
• Communication Skills: Engaging with followers, responding to inquiries, and fostering meaningful conversations.
• Project Management: Organizing and executing campaigns effectively.
• Technical Proficiency: Familiarity with social media marketing tools and platforms.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person