Social Media Marketing Executive

Position: Social Media and Marketing Executive

Location: On-Site, Injambakkam

Working Hours: 9.00 AM to 5.30 PM

About the Role:

We are looking for a creative, proactive, and results-oriented Social Media Manager & Marketing Executive to lead digital marketing and social media efforts across our group of businesses, including Travel, Real Estate, Salon, Restaurant, and Café. The ideal candidate should be passionate about brand storytelling, audience engagement, and performance-driven campaigns tailored to each industry.

You’ll be responsible for content creation, social media management, paid ad campaigns, influencer coordination, and marketing strategies across platforms like Instagram, Facebook, LinkedIn, YouTube, and Google.

Key Responsibilities

Strategy & Planning

• Develop brand-specific monthly content calendars for each business vertical
• Plan, strategize, and execute multi-platform social media campaigns
• Adapt marketing tone and visuals for different industries

Content Creation

• Coordinate creation of reels, stories, carousels, and banners for Instagram, Facebook, LinkedIn, etc.
• Write engaging captions, CTAs, and copy tailored to each audience
• Capture and edit photo/video content (on-site at salon, restaurant, property site, or cafe as needed)
• Use tools like Canva, CapCut, Lightroom, or Adobe Suite

Analytics & Reporting

• Track and analyze engagement, reach, impressions, and lead conversions
• Generate monthly performance reports with actionable insights
• Use social media analytics tools (Meta Insights, Google Analytics, etc.) to optimize future campaigns

Community Management

• Monitor inboxes, comments, and DMs across platforms
• Engage with followers, respond to queries, and maintain positive brand image
• Manage Google My Business profiles and respond to reviews (restaurant, cafe, real estate)

Paid Campaigns & Ads

• Set up and manage paid ad campaigns (Meta Ads, Google Ads, YouTube pre-rolls, etc.)
• Monitor budgets, ROAS, CPL (Cost per Lead), and optimize ad performance
• A/B test creatives and audiences for best results

Influencer & Partnership Marketing

• Collaborate with travel bloggers, beauty influencers, food critics, or real estate agents for industry-specific brand campaigns
• Negotiate deliverables and monitor ROI from influencer engagements

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Paid time off

Work Location: In person